Market Analysis of La Quintas



Abstract

La Quintas is one of the oldest hotels in the suburbs of United States and its had its headquarters in Texas. One of the oldest hotels though is facing some problems at the moment as there are issues that are creeping up in the whole scheme of things. It has to be kept in mind that the hotel is more famous for its breakfast is one of te signature things of the hotel. The breakfast in some way is the core competency of the restaurant. . The headquarters of the service is situated in the Las Colinas that is situated at the area of Irving Texas. All the properties of the company are located in the company subsidiary of La Quinta properties the limited service implies that there won't be any on site dining services in the area of the hotel. If one looks at the architecture, the architecture makes use of the Spanish Architecture and then there is Southern Architecture that is the part of the whole system and ambiance. As far as the breakfast services are concerned, they are providing the Bright Side deluxe continental service breakfast bar

Background of the Company4

Nature of the Service4

History of the Company4

The Headquarters of the La Quintas5

4 P's of La Quinta5

Product and Price5

Price7

Standard Room, 1 King Bed7

Standard Room, 2 Double Beds7

Place8

Promotion9

SWOT Analysis10

Strengths10

Weaknesses10

Threats11

Opportunities11

Recommendations12

Market Analysis of La Quintas

Background of the Company

La Quinta is the chain of the limited service hotels that is placed in various parts of the USA. They have presence in some parts of Mexico as well(Memarzadeh & Blum, 2013). There is a real estate investment trust that takes care of the leases and some of the other property issues of La Quinta. As far as the term, La Quinta is concerned, it means The Fifth in Spanish, but the word also means country place.

Nature of the Service

As far as the nature of the service is concerned, they are competing in the market of the limited services. The mid priced hotel segment is the most prominent part of the America Inn hotels. There is Comfort Inn, Bayamon Inn and some of the other companies that are part of the area. .. The bar is offered at the majority of the localisms. Then there are swimming pools that are placed to make sure that most of them are available to the general customer.

History of the Company

When one talks about the history and the way company was being created. It all started way back in 1968. In 1968, across the street from the site of the Hemist Fair 68 world fair. The headquarters of the company is placed in such a manner that it was located in the suburbs of Dallas. The headquarters of the company is placed in the San Antonio Texas and. One of the major events in the history of the company came when LQ Corporation, which is the parent company to the subsidiary of LQ Properties, made this announcement in 9th November 2005 that they ...