Market Analysis - Kudler Fine Foods

Market Analysis - Kudler Fine Foods

Introduction

The paper will be reorganizing the work strategies of the company in order to improve the functioning and capabilities of the operations. In addition we analyze the importance of competitive intelligence and analysis in relation to the marketing strategy of Kudler Fine Foods. Kudler Fine Foods is a company dedicated to the sale of wines and gourmet products. It was founded by Kathy Kudler in 1998, the company since its first year of operations began to generate profits and have three stores at the moment (UOP, 2003). The company's mission is to provide customers who want to buy the finest gourmet delights with the finest selection of ingredients and wines assisted by experienced and knowledgeable staff. Kudler Fine Foods is a local grocer specialty directed to a high social layer and located in the metropolitan area of San Diego. The company offers its customers the best in food and fine wines, as well as with regard to the needs for an unparalleled environment for the consumer.

Kudler Fine Foods is an entrepreneurial company with an effective formula for success and expansion mentality. In order to grow successfully, President Kathy Kudler worked with his team, built strengths, identified and addressed weaknesses and ensured the successful formula that had created up to this point to survive and grow the company. For experienced success, the company has announced its interest to increase customer loyalty through the expanding its services, improving the efficiency of its operations and an increase in the buying cycle of their clients. Kudler Fine Foods is a company dedicated to selling products and wine epicure (UOP, 2003).

Discussion and Analysis

The company provides its customers the best selection of the best food and wines its culinary visions. For example; the large amount of perishable products sold there to be 100% natural and no preservatives. The locations of some stores with small populations is another example of situations, since in these stores sales are few and do not reach the required targets. On the other hand, there is little support staff such as managers, assistant managers, gondoliers and buyers and most of the responsibility falls on the owner (Pearce & Robinson, 2009). These situations make the operation of the company in general is a complicated and often do not yield the coveted fruit in both sales and earnings. In addition, the owner of the company, not delegate tasks to other people and this makes the company does not operate with excellence and service affecting.

Kudler Fine Foods had a passion for gourmet food and was sure to succeed with an establishment that combines quality and reasonable prices with fresh and organic origin. The vision of Kathy became reality with the opening of its store Kudler Fine Foods in 1998 in La Jolla, California. The concept was a success and after two years, opened another establishment located in Del Mar, California. He set a franchise to open its second location and because of market needs ...