MANUFACTURING STRATEGY

Manufacturing strategy Clifton Industries



Manufacturing strategy Clifton Industries

Introduction

The aim of this paper is to establish a manufacturing strategy for Clifton industries which is a part of Berbeck Group. Clifton Industries is one of several companies in the Berbeck Group involved in supplying a whole range of products to aircraft manufacturers. The concept of a specific strategy or approach to the field of manufacturing has not been a unique concept (Marucheck, 2009, 101). In the case of Clifton Industries, it should also be clear that the greatest permanent prosperity for the workman, coupled with the greatest prosperity for the employer, can be brought about only when the work of the establishment is done with the smallest combined expenditure of human effort, plus nature's resources, plus the cost for the use of capital in the shape of machines, buildings, etc. The strategy of manufacturing of the Clifton Industries should be linked to the development and implementation of its core activities in the field of production. It should be noted that the manufacturing process is the most stable form of practice, and in the event of instability in the industrial sector turmoil in the enterprise are the strongest (Marucheck, 2009, 101).

Dimensions of Manufacturing Strategy

Core Competencies

Customer Markets and Distribution

Vertical Integration

Level of Flexibility

A strategic decision is critical to any firm that focused on the point of making or buying. The completeness of the company may change its position on this decision, which is vital for the production and complexity of a company. Management thinking on this issue has changed dramatically in recent years due to increased global competition, pressure to reduce costs, the reduction of the size and focus on core competencies of the firm. Currently, the trend is oriented towards outsourcing, that is, the search for external providers of goods or services previously supplied within the company (Hayes, 2006, 25). Clifton industries believe firmly that three principles are the key to providing superior customer value:

Proprietary and standardized technologies.

Manufacture and supply-saving and efficient and low prices for customers.

Added value through research and development of optimal solutions for customers seeking to obtain the highest return on investment.

Based on these principles the manufacturing strategy of Clifton industries has various different elements: supplier partnerships to leverage the cost savings from supply chain, and technical support high quality, research and development to serve the client preference for standardized technologies. Developing a manufacturing strategy is quite difficult task. We have to establish manufacturing strategy alongside a corporate and marketing philosophy of Clifton industries.

Clifton industries should adopt direct model which is a concept based on a direct and personal with customers. The direct model is based on the direct sale and free distribution circuit which eliminates the overhead of a network of resellers (Hayes, 2004, 77). Customers have three practical ways to communicate with society and to order: the merchant site, telephone and field sales force primarily for large accounts.

A Custom Manufacture upon Request

The direct model is to manufacture only what each customer wants, choosing it ...