M&M CHOCOLATE CANDY

M&M CHOCOLATE CANDY

M & M CHOCOLATE CANDY

We believe that our business can grow in two ways. The first would be to expand internally by hiring more employees selling additional products and introducing additional product lines. The second would be through acquisitions or mergers with other entities in its or other businesses.

Product Analysis

M & M Chocolates are exclusive products because these incorporate spiciness into chocolates and since the proprietor is an artist, the chocolates arrive in creative packages. This means that the selling point of these products is its initial taste and packaging. However, since the uncommon taste of the chocolates caters to a gladly accessible market made up of a small segment of sweets consumers, the company has to goal this accessible market as well as develop a broader market by inserting this taste to other segments of the population.

Taste, as selling point of M & M Chocolates, caters to a restricted number of people comprised of the consumers heritage attuned to warm or spicy taste or gastronomic adventurers on the lookout for exclusive food. Due to the uniqueness, custom packaging and restricted accessibility of the product, the company can sell M & M Chocolates for a competitive-based price at par with other novelty nourishment products that should also cover production costs.



Market Segmentation

We propose to develop a trading group which we accept as factual will be vital toour future development and success. We propose to participate in trade shows. Inaddition, we may make presentations at seminars and advertise our services inthe print or other newspapers to improve our visibility. We sustain a website atwww.SmilesOnChocolate.com which provides data about our products and allows customers to alignment products online.

Target Market

After having classified the product under the sweets gift market, the company is adept to accomplish a broader market segment ...