MANAGING FINANCIAL SERVICES

Managing Financial Services

Managing Financial Services

Role of Sale People in Marketing

The main purpose of this paper is to identify the role of sales people in the marketing of IBIS Hotel. Sale people play a key role in the marketing of a firm. It is the sale people who introduce the products to the potential customers. The sale people are the individuals who mainly communicate to the customers. Therefore, they play a key role in the marketing of IBIS Hotel so they should be well aware of all the marketing strategies and tactics adopted by the company. Thus it is very ...