MANAGING FINANCE

Ted Baker Plc

Executive Summary

In this study we try to explore the concept of the strategic management accounting for Ted Baker. The main focus of the research is on the financial performance of Ted Baker especially the financial ratios. The research also analyzes many aspects of financial performance of Ted Baker and tries to gauge its effect on the overall company's strategy. Finally the research describes the factors which are responsible for investors to invest and tries to describe the overall effect of financial ratios on Ted Baker's financial performance from 20010 to 2011.

Ted Baker Plc

Introduction

Ted Baker is a designer brand engaged in the design, wholesale and retail of its collection including menswear, womenswear, global, formal, endurance, born; accessories; lingerie and sleepwear; childrenswear; fragrance and skin wear; footwear; neckwear; eyewear and watches. Ted Baker Plc operates through the following three main distribution channels that are retail, wholesale and licensing. Ted Baker Plc operates retail stores and concessions across the UK, Europe, the U.S. and Hong Kong and an on-line business based in the United Kingdom and a separate site dedicated to the Americas. Ted Baker Plc operates a wholesale business in the UK serving 15 countries across Europe and a wholesale business in the United States.

Context

This paper focuses on the financial status of Ted Baker plc for 2 years that are from January 2010 to January 2011. This study will describe the importance of choosing the right strategy. Internal and external analysis of Ted Baker plc is made in order to maintain the status as the low cost apparel, footwear and accessories. It includes the model of the strategy in use. The strategic choice of Ted Baker plc makes the company a leader in the industry. The company has become an example in the strategic management because of its successful implementation of the strategy. Internal and external analysis of Ted Baker plc shows the set of managerial decisions and actions that determine the long run performance of a group. It includes environmental scanning, strategy formulation, strategy implementation and evaluation and control. Ted Baker plc is one of the leading apparel, footwear and accessories companies in UK which offers a very reasonable price, making the company the leader in low cost.

Overview

The financial performance of Ted Baker plc shows that the major portion of the assets is comprised of liabilities; which is a good indication for the company as the company's short term and the long-term debts are stable. In addition to this, the company's equity seems good or satisfactory, and it is high as compare to the liabilities. Moreover, the total assets per share and net assets per share reflect that the Ted Baker plc 's assets structure is in good shape which shows that the company can meet its financial obligations that is liabilities, if some sort of financial loss occur. In addition to this, past studies states that the financial analysis are to determine whether there are liquidity problems, the study of profitability determines the evolution of the company ...