For an organization to be successful, managers and leaders must lead his people to: 1) do the right things and 2) do the right thing. The second, to make things right, enters the field of effectiveness, and other management skills. First, do the right thing is the business strategy (or corporate strategy or business strategy).
These three concepts are of paramount importance in developing a strategic plan.
Mission: a statement as to why we're in business. The mission statement describes the mandate that has given the company, the niche in which it operates and why it was ...