Managerial Decision Making Research and Analysis



Managerial Decision Making Research and Analysis

Introduction

This assignment is based on McDonald. This assignment will identify some of the managerial decisions that were made over time and in response to changes in its market or competitive environment. McDonald's is a limited company founded in California in 1940. McDonald is an international famous fast food chain which has operations in around all countries across the globe. McDonald has been applying the marketing concepts in a comprehensive manner which has resulted in competitive advantage (Crouch, 2004).

It is the largest fast food chain in the world; it has a recognized worldwide reputation. It has more than 32,000 franchises in 121 countries, including 1,134 in France, and more than 12,000 in the United States. In 2010, its turnover was 24.07 billion dollars and it has more than 400,000 employees. The company's image is actually a symbol of American culture and globalization. However, we find that the brand can adapt to cultures and tastes of consumers across countries offering different menus. In addition, the brand launched the McCafés which seeks to compete with coffee market for its fellow Starbucks by focusing on competitive prices (McDonalds, 2012).

McDonald's has a loyal customer base of over 40 million people per day worldwide. The advertising techniques of McDonald's are aimed at children with its bright colors which is enormous pressure for parents. McDonald's has launched an investment plan of between three and four hundred million to remodel its restaurants franchisees in the U.S. and thus revive sales. It has also been launched across the country what is known as dollar menu. This is a composite of eight different menus priced at each dollar.

McDonald offers its customers the highest levels of quality and safety is a top priority, and the passion for constant improvement. So, being the best means exceed the expectations of its customers, offering growth opportunities in the career of each of their employees, engage with the realities of communities and supportive responses.

Discussion and Analysis

McDonalds is a paradigmatic example of global expansion. After 20 years of its inception, it begins to expand to Canada and the Caribbean, Europe, Asia-Pacific and in the eighties to South America. In order to enjoy the competitive advantage in fast food industry, McDonald monitors its product quality and service through constant customer surveys and devotes much effort to improve methods of production of hamburgers to streamline operations, cut costs, speed up service and deliver greater value to customers. McDonald uses a very rigid system of operations. The success of McDonald's achievement is based on the right competitor analysis through the integration of the value chain with its suppliers and their buyers, thus forming an entire interconnected system that allows maximum benefits (David, 2004).

McDonald offers opportunities for all. The principles of quality, service and cleanliness begin with its people. To achieve this, they have different programs for recruitment, selection and development. Although, healthy food has never been a major concern of McDonald, it has always prided itself on ...