Management Strategies of AT&T

Management Strategies of AT&T

Introduction

AT&T is one of the biggest American multinational telecommunication organizations which is situated in Texas. AT&T is one of the leading service providers of both fixed telephony and mobile telephony in the U.S. The organization also offers various services of broadband subscription. AT&T is considered as the third leading companies in Texas. According to the recent surveys and researches, AT&T is the largest telecom operator of the 21st century, along with 107.9 million mobile consumers. It is because of the reason that, it offers several diversified services including long-distance services, local exchange services and services of wireless communication (Kotler, &Lee, 2011). In addition to this, AT&T functions in four different sections advertising solutions, wire line, Wireless and other. The wireless subsidiaries of AT&T offer the communication of both data and voice across the U.S. These wireless services are also provided by AT&T in various foreign countries by using roaming agreements. Furthermore, the wireline subsidiaries of AT&T primarily offer data and voice services, high-speed broadband, AT&T U-verse TV and U-verse (voice services). Moreover, the other segments of AT&T may include cooperate and operator services. AT&T aims to provide better and innovative technologies and customer services to its users in order to sustain their reputation in targeted market (AT&T Report, 2006). The proceeding incorporates the elaboration of mission of AT&T. Furthermore, the CSR activities and ethics of AT&T are also included in the proceeding paper. The sustainability and responsibility of AT&T to its stakeholders is also discussed in the proceeding discussion.

Discussion

Brief Over-View of AT&T

AT&T is the most leading and prominent telecommunication organizations of U.S. Furthermore, it is considered as the biggest communication organizations around the globe. AT&T provides various communication services including data and voice transfer services. The organizations aim to provide innovative technologies to its customers in order to retain their position in the targeted market. Furthermore, annual reports of AT&T show that the organization is also engaged various CSR (corporate social responsibility) activities. These activities help the organization, AT&T, to bring betterment in the entire community as well as the in the bottom line of the organization (AT&T Report, 2006).

Mission of AT&T

AT&T is one of the biggest organizations of United States which aims to provide better and innovative technologies to its users. The mission of the organization it to connect their users with the world of AT&T, everywhere they work and live. In addition to this, the organization, AT&T fulfills its vision and aim by developing innovative solutions for businesses and customers and by bringing advancement in the entertainment and communication industry. The company aims to develop technical innovations for its customers by employing network advancements and next generation technologies in the operations and services of AT&T (Anonymous, 2011).

M.T.I Goals of AT&T

AT&T aims to manage and sustain the integrity of their technological innovations by introducing and implementing appropriate and effective strategies within their working environment. They set one of the most effective technical and management strategies in order to provide the best ...