MANAGEMENT PERSPECTIVE

Management Perspective



Management Perspective

Executive Summary

The Coca Cola Company was founded in 1866 and since it is a world leader in sales of soft drink under the name of Coca Cola brand. It produces and manufactures several brands across the globe. The company's headquarter is situated in Atlanta, Georgia and it serves in over 200 countries with over 500 brands. Apart from soft drink beverages it also manufactures non-soda beverages and fruit juices. It serves 1.7 million customers everyday and it was first company as of 2010 to achieve £1 billion grocery sales in United Kingdom annually. The main brands of the company include coca cola, diet coke, fanta, sprite, Barq's root beer, minute maid juice and many other juices and iced tea and sports beverages. (Carroll et al. 2003 45-52).

The Company is focused to work on its strength to create more opportunities for its growth and advancements. It is good to have strong competencies but its better to also focus on the factors to reduce the threats and weaknesses in the external environments. The main strength of Coca Cola Company is the renowned brand name under which it is recognised and consumed around the world. The opportunities of the company include snatching the market share from the companies who have lower market share (Barczak 2003 10-50).

However, in the United States the consumers of Coca Cola are defined peculiarly. Some of the consumers are consuming the alternative brand Pepsi and are inclined towards it as their loyal customers. The majority of the consumers prefer coca cola around the world which makes it the popular soft drink brand on the planet. The company has over 16 million satisfied customers around the world and over 6 million customers are brand loyal and permanent buyers of its products. The company assists its customers, clients and other stakeholders and it aims keenly to enhance the worth with their beverage business. The company is the retailer to enterprises and has an evolving market as kiosk proprietor.

Introduction

The company focused for this report belongs to the food and beverage industry. The company performs under the brand name of Coca Cola. The Coca Cola Company was founded in 1866 and since it is a world leader in sales of soft drink under the name of Coca Cola brand. It produces and manufactures several brands across the globe. The company's headquarter is situated in Atlanta, Georgia and it serves in over 200 countries with over 500 brands. Apart from soft drink beverages it also manufactures non-soda beverages and fruit juices. It serves 1.7 million customers everyday and it was first company as of 2010 to achieve £1 billion grocery sales in United Kingdom annually (McManus, J. 1972, 66-93).

The Coca Cola Company serves with beverage and soft drink products which include soft drinks, fruit juices, bear, diet drinks, mineral water, ice tea and sports drink. The main brands of the company include coca cola, diet coke, fanta, sprite, Barq's root beer, minute maid juice and many other juices ...