MANAGEMENT OF CHANGE

Organizational Change at Clemenger BBDO

Organizational Change at Clemenger BBDO

Introduction

The study relates to the case of Clemenger BBDO, which shows that the company was facing management issues due to which company had been losing its profits. The reason of such was that the clients of Clemenger BBDO shifted their business to other companies which resulted in decrease in the profits. Moreover, the morale of the employees were also low as the level of motivation of staff decreased and they had become lazy, had failed to adapt with the times and also unimaginative. In addition to this, the employees of Clemenger BBDO were not focusing on their work, they were hesitant in taking risks and they were also not involved in new projects which can give exiting opportunities. Though, the change in management at Clemenger BBDO was beneficial for the company as the strategies or steps taken by the Peter Biggs benefited the company; thus, the case shows the advantages of change in management in relation to Clemenger BBDO.

Discussion

With reference to Clemenger BBDO, the need to implement organizational change based on business need to respond to specific situations that have occurred within the company, and that somehow undermines stability in the company, causing conflicts and loses the ability to adapt to these new situations and respond to them adequately. Because we understand that a company evolves constantly and actively responds to changes from the environment, it is understandable that organizational changes should become a natural part of the company's life, if the company wants to maintain and expand the clients of Clemenger BBDO, gain a competitive advantage in the market and also motivate the employees.

In view of success in a highly competitive market, it is essential for Clemenger BBDO that the change in the strategies of management is crucial. To achieve success, then starts the implementation of organizational change, which takes place in several stages and equivalent to which organizations must prepare themselves thoroughly (Bouckenooghe, Devos & Broeck, 2009, 99). An essential part of the implementation consists of informing employees about the planned change management, scope, purpose and possible personal consequences. Without this step, the implementation of organizational changes radically slow down or even stop completely, if Clemenger BBDO build a fundamental barriers and employee resistance. Thus, it can be said that Peter Biggs exactly did the same thing.

In addition to this, the changes within the organization are because of the changes in the external environment in which organizations respond that is make changes in its strategies to treatment in their internal environment that is done by Peter Biggs while dealing with the issues that Clemenger BBDO was facing.

Characteristics of Organizational Change at Clemenger BBDO

Due to the existence of the Clemenger BBDO in terms of market environment, that is an environment of continuous change, Clemenger BBDO cannot be always prepared to adequately respond to external changes. Therefore, changes in organization can take place:

Scheduled

Adaptive

The planned change is based on pre-concepts and plans, which, however, often take place due to ...