MANAGEMENT FOR CHANGE

Management for change

Executive Summary

Overwhelming opposition to change in the route within an organization need to develop a management for change activities, it creates trust between an employee air. This will help managers to take the human brain, psychology, Maslow's view. Resistance to change is inevitable, if the most basic human desire, such as security, communities and individuals with self-esteem is threatened. Therefore, management must be to address the changes in the human sense. If these are appreciated, they can plan and activities, taken as a trouble-free as possible so that implementation of the program. Originally a company should recognize that the method, which is changed by the reform program. This may be a specific feature of the commitment, the organization may also be a problem.

Management for change

Related to organizational change is usually triggered by environmental changes, whether internal or external, that is realized by the company, leading to intentionally generated response. Effective management of change, the need for change can occur in any structure of an enterprise level, but the more complicated changes in the levels involved, is the effective management of change (Beckhard1969 years) task. Change is more likely to succeed when the manager needs to adjust classification, setting goals, creating a culture of change and response to changes in the form.

Case Overview

It is clear that the firm needs to engage in a management for change strategy that can be trusted to rectify and repair the damage that has taken place. In this regard, it is important to understand that the firm will have to develop and implement a multilateral management for change approach that can address the need to correct and repair the damage that has been done, while simultaneously allowing the firm to allow the generation of enough room so that the firm can implement modernization without running into the same challenges that were present at the time when the founder of the firm was a child (Beitler 2005). Therefore it is imperative for the management for change strategy to take the employees confidence and reassure them that the firm has gone through a phase and this phase is nothing more than a temporary setback; and not an indication of a change in the company's approach towards its employees or its working philosophy (Burke 1994). The management for change strategy the firm implements will have to address all of these areas. It is essential to realize that a number of areas have been influenced as a result of this incident.

Strengths

The business has a strong heritage that it can use to recover.

The business has been able to develop a significant capital over the last few years; and this capital can be used to reinvigorate the business at this point.

Weaknesses

The business has suffered an extensive degree of damage in its brand image and brand equity.

The business has lost the trust that its human capital had in it.

Opportunities

The owner of the business can make use of the business' heritage to redevelop employees' loyalty to the organization ...