MANAGEMENT COMMUNICATION

Management Communication



Management Communication

Introduction

The strategy of communication is of immense significance for efficient organizational functioning. The formation of a proper communication plan needs concrete arguments that can be communicated to persuade people towards an idea.

Discussion

There are principally two types of information collection methods (Bell, 2006, 45). The term primary source is used broadly to embody all sources that are original. This can be contrasted with the sources, which refers specifically to the firsthand collection of data for a particular purpose. In the context of the broader definition, primary sources may be published or unpublished and could be from the past or present. In many types of research, these sources are often created at the time of the event for a specific purpose (Garies, 2007, 77).

A secondary data source refers to a data source that is already in existence (e.g., Gallup, Harris, and Roper polls; General Social Survey; national census) and is being used either for a purpose for which it was not originally intended and/ or by someone other than the researcher who collected the original data. Such sources are considered to be unoriginal or secondhand, but they are nonetheless considered quite valuable.

Primary data sources are most often created using survey research. There are a number of different survey techniques that can be used to collect primary data, such as interviews (e.g., face-to-face, telephone, e-mail, and fax) or self-administered questionnaires. When polls, censuses, and other direct data collection are undertaken, these all constitute primary data sources. However, when these sources are subsequently used by others for other research purposes, they are referred to as secondary data sources (Grunig, 2007, 120)

The present organizational culture of Cranborn Language College represents that it lacks the flavor of innovation, since it did not ever attempted any change. The key position of the Master remained with the Blake family. Therefore, the people working in the organization practiced all the things, which were being followed formerly. The first thing that we can extract from the given scenario is that the managers were not receptive of change. The second thing, which hampered the plan, to accept was the fact that it was not supported by concrete facts and figures. The third thing was the evident scenario that he did not handle accurately. Moreover, he did not even presented an agenda before the meeting, which would have allowed them to study the things before they get in to the meeting.

The most beneficial strategy for persuading people can be done by supportive evidences, which should ...