The Belfield Sports Centre is a commercial sports centre on the outskirts of Dublin. It has recently been constructed at a capital cost of some €2 million and, for the first year of operations, the Sports centre has operated at a loss of €52,500. The Managing Director is anxious to find out in which Section losses have been incurred. He seeks your assistance and provides you with the following annual operating costs and estimates of their variability with respect to volume (number of members):
1. Half of the above staff is on temporary contracts; the remainder is permanent employees. The employer (Sports Centre must pay an additional payroll levy (PRSI) for its employees, amounting to 10% of basic salary. However, employer's PRSI only applies to permanent employees.
2. Light & Heat and repairs are to be apportioned on the basis of area occupied. Interest and depreciation is to be apportioned on the basis of capital cost.
Staff salaries
Capital Costs
Sales Revenue
Area Occupied
Additional information:
€'000
€'000
€'000
Sq. Feet
Swimming pool
42
700
200
1750
Gymnasium
16
400
28
750
Squash courts
8
200
54
250
Sports Hall
12
300
80
1260
Snack bar
20
200
120
320
Licensed bar
12
100
88
270
Administration offices
60
100
400
170
2000
570
5000
For each sector of the sports complex, we will identify the revenues and costs to arrive at the contribution to the complex's profits or losses. The staff salaries for each section are clearly given. Staff salaries are a direct expense for each department. The company's net loss (€52,500) is represented by € 570 000 Sales Revenue of the departments less the 178500 + 444000 = € 614000 expenditures in staff salaries and other expenses (lighting and heat repairs, maintenance, chemicals and food etc). The salaries calculation is presented under the following table:
Staff Salaries (excluding PRSI)
170000
Salaries for Permanent Employees
85000
Payment for PRSI
8500
Total Salaries for Permanent Employees
93500
Salaries for Contract Employees
85000
Total Staff Salaries
178500
Now the following table presents the section wise distribution of expenses.
Section
Sales Revenue
Area Occupied
Capital Costs
Staff salaries
PRSI
Lighting and Heat
Repairs etc
Chemicals for swimming pool
Food, etc. for snack bar
Drinks, etc. for bar
Interest and straight-line depreciation
Contribution to Profit or Loss
€'000
Sq. Feet
€'000
€'000
€'000
€'000
€'000
€'000
€'000
€'000
€'000
€'000
Swimming pool
200
1750
700
42
2.1
35
35
12
56
17.9
Gymnasium
28
750
400
16
0.8
15
15
32
-50.8
Squash courts
54
250
200
8
0.4
5
5
16
19.6
Sports Hall
80
1260
300
12
0.6
25.2
25.2
24
-7
Snack bar
120
320
200
20
1
6.4
6.4
40
16
30.2
Licensed bar
88
270
100
12
0.6
5.4
5.4
32
8
24.6
Administration offices
400
100
60
3
8
8
8
-87
Total
570
5000
2000
170
8.5
100
100
160
-52.5
(a) From the information provided, prepare a contribution format income for the first year of operations which shows the estimated revenues, contribution and profit or loss of each section of the Club, together with the overall performance of the club. You should state any assumptions made. (40 marks)
(c) Comment on the financial implications of increasing the prices in the snack bar and licensed bar by 10% which would result in a fall in sales in these two areas only of 5%. The turnover in other areas would remain unchanged. You may assume that the change in both light and heading costs and staff salaries are so insignificant that they can be ignored for the purposes of this calculation. (10 marks)
Increasing the prices in the snack bar and licensed bar by 10% would result in a fall of sales because customers have less to ...