MANAGEMENT

Promotional strategies of Cosmetic strategies

Abstract

The main purpose of this report is to analyze the promotional activities of Cover Girl and Max Factor and to investigate the communication channels to effectively market their products, this reports further explain the effectiveness of their promotional strategies in the overall cosmetic Industry and finally the comparison among the promotional activities of both product are described in brief.

Promotional Strategies for cosmetic Industry

Promotional strategies of Cover Girl and Max factor

Cover Girl is the most popular brand of Procter and Gamble that basically targets female customer of teenage to adults, the product line of this ranges from ...