MANAGEMENT

Business Case

Executive Summary

The basic aim of this case study is the expansion strategy of iMart a large, super store in Tooele Ville. The goal is to develop the brand loyalty among the people towards the Mart. The competition is not as tough but, it cannot be neglected. The average growth rate of Tooele Ville is 20%pa; hence the market attraction towards the branded and apparels sections would be high.

Business Case

Strategic Fit

According to the new mission strategy of “iMart”, they plan to expand the Tooele Ville outlet with a new section of branded apparels, shoes and accessories, for women, men and kids. ...