Management

Introduction

The vital role of marketing in business is often viewed with suspicion or misunderstanding, but in its simplest form it means: 'The commercial functions involved in transferring goods from producer to consumer'. The first step is to make a marketing plan.

Discussion

Seeing the chapter it appears that marketing is the process of creating customers for your services in enough quantity and in a timely fashion to generate profits and be successful. The problem is that many small businesses, including medical practices, do not understand the basic principles of marketing, or somehow feel that cannot afford the "luxury" of marketing.

Yet, no matter how ...