MANAGEMENT

Management

Management

Paragraph 4

Proactive planning is the opposite of reactive. Acting reactively means acting on a situation when it happens and solving a crisis that way. Proactive planning is the concept of planning ahead of an actual event or emergency. Being proactive provides an organization from being over-run by an event or emergency that can potentially damage a company. Having plans and procedures in place will help an organization cope with a situation. Moreover, developing a system of polls and surveys helps to identify current attitudes and track changes in attitude. Knowing what the relevant publics, especially customers, think of a company's product ...