MANAGEMENT

Walt Disney Corporate Strategy

Walt Disney Corporate Strategy

Corporate-Level Strategy & Corporate Leadership

Innovative products and improved products is the most successful corporate strategy of the company. Each launch of a new Disney cartoon characters will add a new theme park; Paradise implement constantly adding new playgrounds, facilities and service delivery business strategy to attract repeat customers. Such as Tokyo Disneyland at all times from 10 to 20 percent of the facilities are being updated or adjusted. After having diversified its activities and innovations in these areas of expertise, the company tends to be more competitive (Ballin, et al. 2002, pp. 55-76). It is a strategy of concentration that will occur in this system, the company tends to first place in the entertainment, and the first place is due to the many alliances, mergers and absorptions partners or competitors.

The company therefore uses a strategy of horizontal concentration to reduce its production costs by allowing saving, then in order to break the competitors winning market share. One of the most interesting examples is called Pixar. Disney and Pixar have for some years in full cooperation, that it was only good for Disney proposing thereafter 3D movies perfectly. This cooperation has allowed Disney to re-emerge as a result of these animated movies that have summers flops and have had minimal success (Bell, 2007, pp.1-28). Pixar has enabled and allows Disney creativity that is essential to be constantly growing.

But the company is not satisfied that this simple strategy, since it is found vertically integrated which allows it to have total control and greater security. This strategy as the previous one is the result of an economic strategy. That's when Disney bought ABC (American chain) for 19 Millard Dollars for the company is present in the field of radio and television broadcasting group that broadcasts its programs thus promote their business through advertising. This acquisition is another plus for this major U.S., which has steadily increased over the years.

In addition to these two strategies that Disney knew back in tune with the times and allow it to confirm its presence in the field of entertainment , Disney uses the conglomerate merger strategy , i.e. to buy companies that have different sectors of activities of the parent company. This concentration can both enable the rapid growth in different sectors and be a danger to other, you never know who or what will go on the market. The firm holds financial organizations such as “Vista Federal Credit Union” this acquisition allows the growth of the company.

Long-term attractiveness of the industries represented in Walt Disney Company's business portfolio

The Walt Disney Company's headquarters is located at Burbank, California and is considered to be the worldwide entertainment provider. The company does not run its functions from across the country but from different countries such as China, Japan, England etc. the business portfolio of the company has long-term attractiveness for the industries that are the part of this global company. Its business operations are divided into five business segments which give it an edge ...