MANAGEMENT

Supply Chain And Operations Management

Abstract

The supply chain management has a significant importance in any type of the business. One of the basic and essential factors upon high the success and the growth of the company depend upon is the effective and efficient supply chain management. There are a number of giant companies that have achieved their heights of success and growth because of their effective supply chain management systems. This paper has discussed the case study of the most well known company NIKE, regarding the supply chain management. The in depth analysis of the company's supply chain management system has conducted in order to analyse the ways and procedures; the selected company has taken to expand its market and to increase its profitability in the industry.

Executive Summary1

Introduction2

Introduction to supply chain management2

Introduction to the case study - Nike3

Analysis of the case study4

Supply Chain / Process Map4

Supply chain structure and its performance6

Identification of main problems and issues8

Conclusion8

Executive Summary

The supply chain management has significant and direct impact upon the success and the growth of the company. The paper has discussed about the well known company “Nike” that is operating as a leading company in the shoes and apparel industry all around the world. The case study of the company has analysed and based on the analysis it has been found that the company has achieved its access in the international market with the help of the supply chain aspect. The company has made continuous and significant improvements in its supply chain management system since the company has been established. The effective supply chain management system of the company has assisted the company to reduce its costs.

Supply Chain And Operations Management

Introduction

Introduction to supply chain management

The supply chain management has its significant importance in contributing to the overall success and growth of any company. An efficient and effective management system provides the frame for the better performances of business operations that have direct and positive impact upon the success of the company. The supply chain management involves the management of accurate level of inventories and the management of the warehousing and distribution aspects. The well developed and well implemented supply chain management system is the one that efficiently integrates the multiple aspects and elements of the supply chain management. The effective supply chain management system also requires proper controlling and monitoring systems so track the efficiency and security of the supplying process (David, W., Mark, R., 2004, pp. 465). According to Philip, K., Kevin, L. K., Mairead, B., Malcolm, G. and Torben H., (2009, pp. 26), the supply chain management provides the basis to the companies to operate their supplying activities in more enhanced strategic manner. The supply chain management involves developing the strategic plans of actions and implementing those plans of actions in accurate and efficient manner. According to Cant, M. C., Strydom, J. W. and Jooste, C. J. (2009, pp. 242), the well developed supply chain management structure allows the company conduct the marketing research in effective manner that further allows the company to ...