Similar to my institute, almost every institute strives to achieve excellence in their field and provide quality education which inculcates the element of innovation so that amidst this period of fast changing environment, the student receive the best possible learning. These goals heavily depend upon the goals of the school, as until the goals are not set in accordance to achieve such levels of excellence, merely planning wouldn't yield any results. However, in order to compete for their students in the market place, my institute can adopt the following recommended strategic plans:
Commitment to Excellence: By continuously upgrading the curriculum according the changing needs of the environment, the management can ensure that whatever they are teaching to their students is utterly imperative (Rowley, 1997). Moreover, by ensuring a particular level of quality, they can ensure that a desired standard of education and learning is imparted to their students.
Investing in the Placement Department: Placement department plays a vital role in placing the graduates into reputable organizations. By investing into the placement department, our institute can understand the actual needs of the top notch organizations of today. They can form alliances with them and continually stay in communication to understand what is that these employers seek to find in graduates.
Increasing the Brand Worth: The best way to compete for graduates would be by increasing the brand worth of their organization. By continually participating in events, both outside and inside the education arena, be it sports, competitions or even debates, our institute can make a name for itself in the market. This would give out a message that the students of our institutes are utterly talented and hence grown both the image of us students, as well as the organization and it might even help attract more admissions in the future.
Question 2
Planning in the modern era of today, as compared to 25 years ago, has drastically changed. This has been mainly due to the technological advancement, increasing globalization and rapid changing consumer behaviors.
It has become really difficult for organizations to keep up with the growing technological advancements. As new technology enters the market, the competition between organizations to achieve the highest market share increases. Not only does acquiring the technology costs the organizations a fortune, but the pace with which they change is also a growing concern.
Moreover, with the rapid growth of globalizations, no organization is competing solely with the local firms. The consumers have the leverage to choose from a wide variety of international products; not only on the shops, but with the growth in the Information Technology buying over the internet has been made even easier. Thus, while planning, all of these external and international aspects are to be kept under consideration.
Lastly, the generation gaps have made it seriously difficult for organizations to understand and analyze the consumer behaviors. In order to get a hold on the consumer mindset and the perfect way to meet their unique demands, a lot of organizations are investing into hiring consumer behavior ...