MANAGEMENT

Strategic Management

Abstract

British Phonographic Industry is an organization representing the interests of the recording industry in the UK. In this association consists of hundreds of record labels, including Warner Music Group, EMI, Sony Music Entertainment and Universal Music Group. In severe cases of crime BPI offers its members support for legal action against the perpetrators. As BPI protective actions also responsible for preventing piracy through internet, specifically in systems peer-to-peer, which is responsible to prevent pirated material from infiltrating and distributed through the network.

The report consists of the in depth analysis of strategic management of digital music industry of UK and BPI. Strategic management contains paradigm shifts, external environment, SWOT analysis, product lifecycle, BCG matrix, Porter's five forces model, McKinsey 7's, experience curve and Ansoff Matrix. In the end, the conclusion part summarizes the whole report in a paragraph.

Strategic Management

Introduction

The music industry refers to activities that contribute to the supply of musical products obtained by an industrial process of reproduction (usually disk). British Phonographic Industry is an organization representing the interests of the recording industry in the UK. In this association consists of hundreds of record labels, including Warner Music Group, EMI, Sony Music Entertainment and Universal Music Group. BPI annually presents the prize Brit Awards, in status very similar to Mercury Prize. BPI offers its members the protection of copyright in the law, or what the BPI combat piracy expecting a special anti-piracy unit, which is wrapped in hundreds of investigations and operations annually to prevent production and marketing of phonograms pirates. In the UK, there is also a lot of independent labels and small that they cannot compete with large multinational companies, so that the BPI is responsible for creating an environment of respect and equality for all labels in the country.

Paradigm shifts

Thomas Kuhn is remembered for his infamous introduction of "paradigms" to philosophy of science. Essential to every paradigm is the process of "normal science," but paradigms can also shift via a scientific "revolution." (Kuhn, 1962). The future of organizations lies in shift of paradigms. These paradigms consist of leadership paradigm, communications paradigm and life's flow paradigm. There are a number of organizational theories that relate to shifts in paradigm. An important paradigm is the leadership paradigm. The way organizations are constantly faced with different and difficult situations, due to internal and external factors, shifts in paradigms are very important.

The shift is from the traditional views of leadership to a New Conditions approach. The new conditions involve coaching of employees, where the leaders have to become coaches. The managers of today are following the traditional views of leadership that involve planning, organizing, controlling, and leading. This is insufficient for the future, because these traditional views will not reap the benefits an organization is going to be able to achieve in the future. The leaders lack the ability to empower their subordinates in order to produce results in the highly competitive global marketplace (Tonkin, 1994).

Macro-economic environment

Marketing is the set of techniques that try to market the ...