Management



Soya Food Company

Introduction

Soya Food Company has been involved in producing Frozen Food which has become popular into country and across the globe from past five years. Price is an important determinant of the competition, as the Soya Food can afford to charge lower prices. The price sensitivity of consumers also varies between product segments.

Research Objective

The purpose of this research is to see which section of the company is performing better and which section can be improved in order to increase the sale and productivity of the company.

Research Aims

The aim of this research is to take advantage of the strength ...