MANAGEMENT

MANAGEMENT

Introduction

Company Snapshot

McDonalds is one of the leading and recognized food-service retailers all over the world. The major strengths of McDonalds include; operational efficiency, effective marketing strategies and franchising. The company has more than 50 years of experience in the food industry. The company quickly serves fresh and healthy food to its customers with the same high quality maintained all around the world. The size of the company with respect to the stores and outlets is greater than that of the world`s top retailers i.e. Wal-Mart, Carrefour, Royal Ahold etc. The company has more than 30,000 stores in more than 121 countries worldwide. McDonald's vision is to be the world's best quick service restaurant experience. The vision of the company is to achieve profitable growth through increasing the brand and leveraging strengths of the system through innovation and technology (McDonalds Corporation, 2011).

Strategy

The reason behind the global success of the company is its approach. In many countries, McDonalds has designed its products to cater to local tastes. For instance, in Muslim regions meats are used that are allowed under Islamic law; in Israel kosher dietary laws are adopted; and, vegetarian burgers are offered wherever there is significant demand. In some countries, the product names are also changed with respect to the regions like in India where the Big Mac is a lamb burger called the Maharaja Mac. The physical appearance of the stores also matter, that is why McDonalds also emphasized on that and designed its stores that are appealing to its customers like in Rome; the restaurant is featured indoor fountains and marble floors installed. The main rivals in the UK include; Subway, Burger King, KFC, Subway etc. (Gilbert, 2009).

Market Share and Financials

McDonald's is doing fairly well according to the financial highlights of this year. Surprisingly, they have recovered their same store sales growth rate; reported in its third quarter earnings. The world's largest burger chain is rising in their gain of market share with changes in their menu. Due to their efforts to controls, the corporation has managed to earn higher margins (Kincheloe, 2002). The burger franchise has reported an increase of 19% in consolidated operating income, which highlights that it is managing its operations well. In addition to this, Board of Directors announced a quarterly cash dividend of $0.61 per share of common stock (See Appendices).

Global Presence

In all its restaurants around the globe, there are a number of operations that has a relationship with the overall strategy of the organization. Their global sales are increasing with a good momentum. Let us know discuss the key operations decisions and its relationship with the strategy. Global comparable sales increased 5.6%, with the U.S. up 4.5%, Europe up 5.9% and Asia/Pacific, Middle East and Africa up 5.2%.

The main strategic priorities of the company are to provide excellent service to its customers by emphasizing on the quality and to look after the customers` preferences and priorities at the top most level (Haig, 2011).

Role as an Operational Manager

After completing my graduation, I would like ...