Management

Management

Introduction

Despite the fact that supply chain management today is everywhere recognized as a major component of global competitiveness, Demand chain management is often neglected. This amounts to an important feature, helps to understand the great consumer demand and build a sensitive system for the timely and less costly to meet this demand.

To understand consumer demand requires a comprehensive knowledge of who your customers are, what products / services they prefer, how they make purchases, how often they make orders, and that the process can limit their purchases . Understanding the demand in this case can be used for building a system of replenishment, which ensures the timely receipt of the supplier and a reliable supply of products and services to customers.

Demand chain management, at first glance may seem basic and fundamental in fact, relatively few companies apply this knowledge. In fact, the competitive differential between the best practices in the classroom and the rest can be overwhelming.

The key to success for many of the leaders of the demand chain the correct use of information. These companies use a wide range of well-chosen and timely data to manage the process of recruitment. We call this the demand chain management based on extensive data.

Value Chain

Accountants and managers refer to the value chain, as the group of activities required to design, develop, produce market and provide products and services to customers.

According to Porter is the link of all strategic activities relevant to understanding the behavior of costs and sources of existing and potential differentiation.

The Value Chain and Strategic Cost Management

The main job of the strategic management of costs is to organize the information for the company to maintain competitiveness through continuous improvement of products and quality services that meet customers at the lowest price. This objective of seeking and maintaining business excellence is achieved through the design and continuous adaptation of a combination global production, to maintain the value perceived by the client and allows you to anticipate change. This combination is the production value chain, thus also can be defined as the set of functions that add value to products and services company.

Value system

The value chain of a company is incorporated in a larger field of activities. Porter calls "value system" to chain that includes the value chain of suppliers and customers.

This system runs from the sources of raw materials to final product or service that is sent to the client.

Coca cola

The present research is to establish marketing strategies that Coca Cola used to launch a gas with zero parallel with the launch, the company sought to position itself in the minds of consumers, which was detected that young people would be the main consumers of the product is in its growth stage and a life cycle profile of learning long as this does not reach the bulk of the population as conventional gas. Within this scenario, our efforts have been directed to understand why a company feels the need to constantly create new products that are consistent ...