MANAGEMENT

Managing Innovation

Managing Innovation

Introduction

It is a company that is said to deal with electronic appliances with a tagline that has been endorsed since the start stating” the first, the best, and the only”. HomeStar has faced tough competition from the very start and the biggest competitor it has had is vanguard. The competitors have gone to the extent that it has directly stated HomeStar as being a brand that is old school. Vanguard at the same time has also ensured the fact that it comes up with unique products every time and has also ensured the fact that it ...