We are dedicated to giving to the local community well being regarded by our customers and co-workers as a social responsible company (www.ikea.com).
External Analysis
Political
IKEA is one of the few companies that have been able to successful at a national as well as an international level. Promoting the unique style of Scandinavian as well as “do-it-yourself” mode along with flat packaging has made it popular globally.
Economic
Inflationary pressures and rising unemployment and demand for higher salaries ...