MANAGEMENT

Google & Dell



Google & Dell

Google

Google was founded in the year of 1998 by Sergey Brin and Larry Page. Google is being headquartered at a location called Mountain View. Google currently has 81 percent of shares in the category of investment funds, the largest. It has a capitalization of around $168.5 billion.

Financial indicators state that it has revenue of $ 29.3 billion along with net profit of $8.5 billion (US GAAP, 2010). The market is changing, and companies need to follow. One of the elements to guide that change is the SWOT analysis.

Strengths

Companies are considered strong when they have the largest share of the market in which they conduct their business. But, the real strength lies in a number of factors to watch for: product innovation, wide product portfolio, ability to cut costs, image, differentiator and service. It has a strong financial performance which is 29 percent higher than the preceding year.

Weaknesses

Google does not have sufficient resources to support new projects and ability to hold the positions achieved makes it difficult to seize opportunities, facilitating competition can penetrate with little opposition. Secondly, lawsuits that have been filed against Google by various countries have had an impact on the operating results.

Opportunities

Economists say that periods of crisis are times of opportunity. Google must keep a tab on everything possible. Google can venture into strategic acquisitions which can strengthen the company's portfolio. Further strengthening Android can boost productivity. Experimenting with the mobile advertising can further facilitate in growth opportunity.

Threats

The competition mainly comes from their actions and launching new products, to which the employer must react to further avoid losing market share or position already achieved. Intense competition by competitors like Apple in terms of mobile market and Facebook in terms of social media has had an impact on revenues and profitability. Intense threats that ...