Macro-Environment Analysis

Macro-Environment Analysis

PART A

Macro Environment Analysis

Macroenvironment is generally understood as the “far” environment (outside an organization's industry and markets) The Macro Environment Analysis is traditionally the first step of a strategic analysis; it is sometimes referred to as an external analysis, a pest analysis or a pestle analysis.

1.0 Socio-cultural

1.1 Overseas arrivals

Australia

Short-term visitor arrivals during February 2012 (498,900 movements) decreased 0.2% compared with January 2012 (499,900 movements). This followed monthly decreases of 0.1% in both December 2011 and January 2012. The current trend estimate for arrivals is 2.0% higher than in February 2011.

During February 2012, short-term visitor arrivals (501,200 movements) recorded an increase of 1.1% compared with January 2012 (495,800 movements). This followed monthly decreases of 0.3% in December 2011 and 0.9% in January 2012.

There were 554,400 short-term visitor arrivals to Australia in February 2012.

Queensland

A total of 128,500 persons or 3.9 per cent of the usual resident population of Queensland in 2009 had been residents of an overseas country in 2005. Overseas arrivals had a younger age profile than the general population.

Gold coast

Gold coast's usual resident population aged five years and over was 3,261,300 at the time of the 2011 Census. Nearly half (49.1 per cent) of these Gold coast residents were living in the same place in 2001 as in 1996. A further 30.1 per cent of the population moved but were in the same statistical division as in 2005, 9.3 per cent moved between statistical divisions in Gold coast, 7.5 per cent moved from interstate and 3.9 per cent moved from overseas

1.2 Obesity

Australia

Australia is today ranked as one of the fattest nations in the developed world. The prevalence of obesity in Australia has more than doubled in the past 20 years.

Queensland

In Queensland, 26.1% of children aged 5-15 years were overweight or obese in 2007-08, based on physical measurement. This compares with 26.5% in 2009 based on estimates from proxy reports (information collected from parents and carers).

Gold coast

High body mass is the dominant risk factor for a number of chronic diseases, with about 40% of disease burden due to type 2 diabetes, 30% to coronary heart disease, 11% to stroke and 10% to colorectal, breast and uterine cancers.

1.3 Population Growth

Australia

Today's Australian Bureau of Statistics demographics update shows Australia's population grew by 1.4 per cent in the June year, the same rate as recorded in the year to the end of March. That's down from the peak rate of 2.2 per cent in 2008 - a change in a major economic driver that parts of the economy are still coming to terms with.

Queensland

At 31 December 2010, Queensland's estimated resident population was 4,548,700 (preliminary Australian Bureau of Statistics estimate). This represented 20.2 per cent of the Australian total of 22,477,400. Queensland remains Australia's third largest state by population size.

Gold coast

Gold coast's population grew by 76,000 through 2010, a 1.7 per cent increase. This growth was lower than the previous year, when the population grew by 104,200 people or 2.4 per cent to reach ...