Macroeconomic Perspective of McDonald's

Macroeconomic Perspective of McDonald's

Introduction

McDonald's is a public limited company. It has played a significant role in the economy of the country. It has restaurants and franchises all around the world. With the rise of technology and increased growth in economy, companies have to use scarce resources in an efficient way to ensure their survival and development.

Description And Rationale Of The Organization

The company owns the brand name. It runs restaurants and provides license to its franchisees. They have presence in around 119 countries. The company makes agreements like conventional franchise arrangement and developmental license arrangement etc. to ...