Macro Trend Analysis



Macro Trend Analysis

Global Beer Industry

The Global Beer Manufacturing industry underwent a period of strong growth prior to the financial crisis. Despite declining per capita beer consumption and relatively flat volume growth across traditional North American and European markets, beer producers benefited from phenomenal growth in higher-value craft and foreign-label beers. At the same time, rising disposable incomes and consumers shifting from locally produced, subsistence products to higher-quality, attractively branded beer underpinned rising beer consumption and strong volume growth in emerging markets in Latin America, Eastern Europe and Asia.

Macro factors for Beer Industry

A variety of factors is responsible for ...