LUXURY FASHION IN DUBAI

Luxury Fashion In Dubai

Acknowledgement

I would like to express my thanks to my advisor, for his suggestions, comments, patience and understanding. Very special thanks to my parents, my father, my mother, my brother and my sister who were continuously supporting me throughout my life and leaving me free in all my decisions. I would also like to thank my colleagues for his technical support whenever I needed. I would like to thank to Department, all the university managers, teachers and students with whom I have worked.

I certify that the work presented in the dissertation is my own unless referenced

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Table of Content

Acknowledgementii

Luxury Fashion In Dubai1

INTRODUCTION1

COMPANY SITUATION1

PROBLEMS: Issues the business is encountering2

SYMPTOMS7

CONTRIBUTING FACTORS7

MARKETPLACE8

TRENDS9

Changes occurrence in the general marketplace9

COMPETITORS9

The diverse kinds and leaders9

DUBAI FASHION'S BUSINESS MODEL10

MARKETING MIX11

COMPETITIVE ADVANTAGES12

Financials Linked with Dubai fashion's Business Model13

EXPANSION PLANS13

Advantages When Entering New Markets13

Disadvantages When Entering New Markets13

ANALYSIS OF GEOGRAPHICAL EXPANSION ALTERNATIVES14

Expansion in Europe:14

Advantages:14

Disadvantages14

Expansion in Middle East:15

Advantages:15

Disadvantages15

Expansion in North America:15

Advantages:15

Disadvantages:15

Expansion in Asia:16

Advantages:16

Disadvantages:16

RECOMMENDATIONS16

Bibliography19

Luxury Fashion In Dubai

INTRODUCTION

Dubai fashion is the flagship apparel string of connections belongs to and functioned Dubai fashion focuses in trendy retail apparel and accessories. At the end of fiscal year 2001, Dubai fashion was functioning 1,284 shops worldwide and had total income of €3,250 million. 

When Inditex suggested a 23 per hundred stake to the public in 2001, the topic was over-subscribed 26 times lifting €2.1 billion for the company.   At the end of 2001, Dubai fashion functioned 507 shops out-of-doors of Dubai developing 54% of the total incomes with a total trading locality of 488,400 meters; encompassing Dubai the total trading was 659, 400 rectangle meters. 

 

COMPANY SITUATION

The present state of activities inside the business and relation to its marketplace The international apparel market is a consumer-driven industry. Globalization and new technologies permit customers expanded get access to to fashion. As a outcome, consumers' flavours are certainly altering, affray is fierce and businesses are compelled to reply quickly in gathering these demands.

As a retailer, Dubai fashion embarked on a exclusive scheme to elaborate and contend inside this fickle and frenetic industry. The business searched an innovative design-on-demand functioning form to consign apparel from notion to shop racks much quicker than any of its competitors. Dubai fashion's achievement sprang from its vertically integrated enterprise model. Dubai fashion is more agile than its competitors in answering to rapid latest tendency tendencies and its exclusive approach to merchandise development is instrumental to their success. Rather than chase finances of scale, Dubai fashion manufactures and circulates goods in little batches over the trading season. Instead of outsourced partnerships, the business organises all conceive, warehousing, circulation, and logistics purposes itself. The outcome is a highly responsive provide string of connections tailored to Dubai fashion's strategic goals. The interior constructing method, as well as, localized partnerships that Dubai fashion sustains with manufacturers in Europe permit for limitation the throughput time of a merchandise to 4-5 weeks for new concepts and 2 weeks for modifications of living goods, in evaluation to the commerce benchmark, which is 6 ...