Lust for Lululemon

Lust for Lululemon

Consumer Needs and Motivation

Consumer needs are the problems that the customers intend to solve through the purchase of a service or a good. Customer motivation on the other hand is the internal state of the customer that drives him to identify and buy the goods that fulfil his unconscious and conscious desires. The fulfilment of needs can then motivate the consumers to buy the same product repeatedly. If the needs are not fulfilled by a product, they would look for a better product that can satisfy their needs. The customer needs and motivation related to buying form Lululemon are many. The most prominent of them being the ability of Lululemon garments to make their butts look great. Another motivation is that buying form Lululemon helps in satisfying the status needs of consumers. Lululemon products are also easy to sell back.

Personality and Self Concept

Personality is the unique psychological makeup of a consumer, which results in consistent behaviours and patterns of response. Self concept, on the other hand includes the perceptions, attitudes and beliefs that one has about him. The personality and the self concept also reflect in the buying behaviour of the person. The people who buy Lululemon's products have a personality that insists them on buying expensive stuff to fulfil their self esteem needs. They need to look good while doing yoga. They also need to match the standards of the society ad their ego that they are buying products from the most expensive sellers of the yoga garments. This reflects the attitudes that one has about himself. Since the products of Lululemon are endorsed by countless of the famous celebrities, people are more intended to buy them.

Consumer and Perception

Perception is the process by which a person chooses, organizes and interprets the various stimuli around him into a meaningful picture. In simple terms, it is the way that we see the world around us. A consumer is highly under the influence of the perceptions he has about a particular product. These perceptions make him decide whether to buy or not to buy a specific product. It is just the perception of the consumers of Lululemon garments that is making them buy the products. Yoga can be done without anything, even without shoes. The apparel industry has made the consumers perceive their products as essential. Lululemon has done exactly the same thing. Marketing of the product has been done in a way that the consumers find it a must for doing yoga.

Learning and Involvement

Learning and involvement, on the part of the organization, as well as, on the part of the customers affect the process of buying and selling. Lululemonlemon should learn from the mistake sit has done in the past, like selling Seacell proposed to have been made with sea weed, when it actually was not. This led to a drop in the stock price of Lululemonlemon. The company should learn from the mistakes that it has made in the past and should try not to repeat ...