Lucas Film Ltd.

[Name of the Institute]

Lucas Film Ltd.

Introduction

George Lucas is considered one of the most influential and important persons involved in the American film industry. The iconic film producer, screenwriter, director and entrepreneur have been behind the creation of one of the most popular movie series in the cinematic history. His fame in the cinematic and the entrepreneurial field was initiated after he created the Star Wars movie series, which still is regarded as one of the highest grossing movie series to have been created in the global cinematic industry. The success of the Star Wars franchise not only helped Lucas to attain the status of a legendary film director, but also helped him become an influential businessman (Henthorne, 2004). Lucas has played a vital role in making several important business decisions in reference to eth Star Wars franchise. The success of the movie was utilized by the entrepreneur to achieve substantial business success. Over the years through the direction of George Lucas the Star Wars brand has been successfully implemented across various mediums. It has been used in the development of various products associated with the Star Wars brand image, which has helped the entrepreneur achieve a substantial amount of success.



Discussion

Lucasfilm Limited

Lucas Film limited is one of the most influential American film and television Production Company, the company was acquired by Disney in the year 2012. Over the years the company has been behind some of the biggest block busters I the history of American Cinema. As discussed Lucasfilm limited produced the movie Star Wars series, and it also worked on the Indiana Jones franchise. These movies have helped the company attain the vast amount of financial resources that it required, to become a predominant entity in the industry. In fact the company has been involved in the further developmental these iconic series in the recent past. The Indiana Jones Crystal Skull was fourth edition of the classic Indiana Jones series, which was initially launched in the year 1981. The Crystal Skull installment was developed and introduced in the year 2008, which is about 30 years after the launch of the first movie. This fact shows the iconic nature of the series, and the capability of the company to be able to develop a strong brand image of the movie franchises (Telotte, 2002). Although the movie was not able to achieve the amount of success that was expected of the iconic franchise, the company was able to highlight its ability to renew a previous franchise. This strategy of the Lucasfilm Limited Company can also be highlighted with the Star Wars series, which has also been re launched in the contemporary cinematic industry.

The ability of the company to focus on its biggest blockbuster successes and redesign them to the modern era can be identified as a very important factor. The company has been associated with several other movies, which have done a significant amount of business in the industry; however the highest grossing series have been the Star Wars ...