Lower Division Capstone

Lower Division Capstone

Microsoft

While Microsoft has been very thriving in supplying the Windows functioning scheme to PC manufacturers as well as the Office Suite there is increasing affray from Apple in periods of both the buyer market and the business market. The Apple Mac OS is now becoming a viable contender in both markets. However, in terms of the quickly growing and ever expanding mobile market Microsoft has done very little to win over handset makers and create an environment in which individuals are writing apps for their platform. In this case Apple has become the predominant leader and the standard methods of competing are not producing the results needed to remain competitive in the long term market. For this reason I would recommend that Microsoft make a significant departure and start writing apps for the Apple iOS platform (Ludford, 1991).

While it may appear counterintuitive to evolve apps that will run on other hardware Microsoft is actually faced with the topic of taking a drubbing in periods of the app market. Creating apps that run on iOS will allow Apple users to see the Microsoft products that are available and hopefully create additional revenue such that they can fund and create new opportunities in their own potential app store for Windows based phones. This is basically the last significant chance Microsoft has in order to salvage the potential for the mobile OS and app market. The opportunity is a single as it hopefully prevents the downfall of their mobile market altogether. There is a risk that it won't sway consumers but that isn't an option at this point.

Exxon

Even though Exxon has made a firm promise to the natural environment after the Exxon Valdez spill in Prince William Sound in Alaska they have rather left behind numerous of ...