London Olympics 2012: Cost

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ACKNOWLEDGEMENT

I would like to take this chance for thanking my research facilitator, friends & family for support they provided & their belief in me as well as guidance they provided without which I would have never been able to do this research.

DECLARATION

I, (Your name), would like to declare that all contents included in this thesis/dissertation stand for my individual work without any aid, & this thesis/dissertation has not been submitted for any examination at academic as well as professional level previously. It is also representing my very own views & not essentially which are associated with university.

Contents

ACKNOWLEDGEMENTII

DECLARATIONIII

CHAPTER 01: INTRODUCTION1

Outline of the Study1

Background of the Study1

Aims and Objectives2

Research questions2

Ethical Considerations2

Time Scale2

CHAPTER 2: LITERATURE REVIEW4

Widespread Expansion of Olympics Games 20125

2012 Olympics Games in London9

Handy's Model Framework for Discussion10

Vital Objective of Rejuvenation11

Financial Improvements through the Olympic Games 201212

Environmental Improvements through the Olympic Games 201212

Economic Cost of the Project14

Financing the 2012 Olympic Games16

Lottery Funding19

Budget Overrun in Olympics20

Impacts on Sport Organisations21

Benefits of Olympics 2012 for London City22

CHAPTER 3: METHODOLOGY23

Research Design23

Definition of Qualitative Research23

Qualitative Research23

Assumptions of Qualitative Research24

Research Philosophy25

Literature Search25

Sources of Primary Data26

Sources of Secondary Data26

Participants27

Interview27

Validity27

Ethical Consideration28

CHAPTER 05: CONCLUSION35

REFERENCES39

CHAPTER 01: INTRODUCTION

Outline of the Study

This dissertation is based on the topic of “Creative advertising and direct marketing”. The first chapter provides an introduction to the topic including the purpose and significance of the study. The second chapter presents a review of relevant literature, highlighting the previous research carried out in this field. It provides a study of previous work conducted in related fields and provides specific research related to a wide spectrum of thought on the discipline of direct marketing, The third chapter covers the methodology for this study. The analysis of findings and discussion will be presented in the fourth chapter. The fifth chapter will conclude the dissertation, providing implications and useful recommendations for further research.

Background of the Study

The 2012 Summer Olympic Games is also recognized as the Games of the XXX Olympiad. London Olympics is expected to be celebrated in London. The expected dates for the event are from the 27th of July to the 12th of August 2012. London has hosted the modern Olympic games for three times. Previously, Olympics were hosted in London in 1908 and 1948. The founder of Olympics was Pierre de Coubertin. The founder had meticulous purposes and goals. The founder had the goal of augmenting the competitive spirit of sport. The founder provided a bequest of services in order to arouse the development and passion for athletics. This aim could not have been achieved with substandard conveniences. The development of Olympics resulted in the enhancement of sports profile by providing enhanced opportunities for training and for national and international competition. The development of Olympics also resulted in the promotion of sport, culture, and education. In addition, the major event always promotes urban development and changes (Chalkley & Essex, 1999, pp. 369).

Aims and Objectives

To analyse cost incurred in London Olympics 2012

To analyse the importance of Olympics for the host city

Research questions

How cost arrangements were made ...