LLOYDS TSB

Lloyds TSB

Lloyds TSB

Introduction

During the past five years, the banking community and its commercial customers have come a long way towards adopting internet banking. Lloyds TSB. is not behind for rest of the world so far growth of internet banking is concern.

In 1997, when the first commercial online baking or internet banking services were beginning to be offered, many potential users of these services were wary of conducting their baking on the web. This initial reluctance was soon to change. As the number of people using internet continued to swell and more banks started to offer both consumer and commercial application on the internet in Lloyds TSB. Treasury personnel began to accept the internet channel for their corporate banking needs. Over the past few years, we have seen rapid growth in the percentage of banks offering online banking which includes cash management services on the web as well as a sharp increase in the number of business customer using these services.

Field of Study

Internet baking in Lloyds TSB. is growing rapidly. Results from a most recent survey indicate that 95% of the respondents now offer balance and information reporting services to their customers via the internet. The small number of respondents without this capability says they will begin to offer it with in the next 12 months. Just five short years ago, in 1997, only five percent of the respondents provided information reporting on the web.

In Lloyds TSB. with the increase availability of internet-delivered cast management services, we have seen rapid customer acceptance. Customer counts have been rising dramatically, fueled by the high conversion rates of former users of PC-loaded software with modem “dial-up” services and many new cast management customers. This quick buildup of users has helped to justify the costs associated with the rapid roll our of cash management services on the internet. In this research report we will try to find out the real causes of this growth in internet banking in Lloyds TSB.

Purpose of Research

The objective of this research is to study the factors involve in growth of online baking in Lloyds TSB. Our study will cover the increasing factor like growing number of internet users to the effect of market competition among different banks in the region.

Importance of Research

Internet baking in USA is not too old. People are coming to know about this new technology with interest and curiosity. Banks are trying to provide more and more services just to be at the head of growing competition. The interest of people showed this world a future of a much fast world wide web. We need to look at the causes the growth in internet banking. Internet is growing with the sense of insecurity among users. But still we see that people are now moving towards online baking. We need to study the factors behind this trend. We hope that our study will give first hand knowledge to the banking sector of Lloyds TSB. The flip side of expanded access is concern about security, while we ...