LITERATURE REVIEW

Literature Review

Literature Review

Strategic Management

David, (2003, p. 29) states that management strategy defines 'the direction that an organization intends to move and set up the framework for action through which it intends to get there'. As the purpose of strategy, a position of advantage has maintained by capitalizing on the strengths of an organization and minimizing its weaknesses. In order to achieve this purpose, the threats and opportunities present must have identified and analyzed in its external and internal environments. This is the reason why organizations need to develop strategies to deal with external influences and internal influences (Stone 2002).

Henry, ...