The international scientific community has brought increasing attention to the analytical categories of diversity, multiculturalism and identity construction in recent decades. Today, at XXI Century, many of these concepts are commonly used and incorporated in the popular language to express their peculiarities of cultural sign and describe the living conditions and collective experiences of many groups and communities in today's world of globalization. The multicultural explosion, driven initially by cultural and political discourses of race relations (race relations) in Britain since the sixties, along with multicultural policies in Canada and Australia in the seventies, was strengthened by the contributions made ??at the United States, particularly from the educational field in the eighties, nineties, having acquired a European dimension.
This paper discusses the ideals of respectable comfort and refined, gentility were not only implicated in the construction of gender identities, but were also important features of the emerging middle-class cultural identity, at least in Great Britain.
Discussion
TASTE: Good/ Bad
When mapping the differences in taste, the sociological criterion used by Bourdieu tends to be either occupation or educational level, but both are related to the common conception of class, as upper, middle, and working. Taste is then seen principally as the cause of classism (D. Miller.150).
Etymology of taste originally referred to only as sensory; linked with experience through the senses. Taste is both objective and subjective, as an example the latter applies to the `marmite` challenge. Kant's writing in the period of enlightenment in the 18th century, suggests, that taste can be codified `good` and `bad`. Mass media, plays an important role in encouraging or persuasion of taste, by parading photographs of i.e. immaculate homes in magazines such as `ideal home', the finished products of hard work. With everything in its place, showing order and organisation, creating desire for framed commodities portraying their ideology of what makes an ideal home as shown in fig.1a-c.”
The suggestion that together men and women labour does on their houses. The labour is creative and the end product is an exquisite finished house-to-be-proud off. Domestic labour, the relentless struggle against things and mess, completely disappear in these images. According to the Coward the walls are plain: there is minimal furniture: an absence of what is seen as clutter: and light, open rooms. This is very much directed towards visual impact towards display of possessions” (R.Croward.68.).
“Real” homes as it is, has probably never been published, i.e. If one has children; toys would be everywhere, cushions unframed, seats dented with prints, kitchen untidy with unwashed plates left in the sink displaying reality. The homes of the rich and famous or those employed within the media field i.e. Executives, architectures, creative directors of advertising agencies just to mention a few featured homes. “Not much thought is required to realize that we are being offered the style and lifestyles of a very precise class fraction...on closer examination everyone whose home appeared was involved in some way with the media...publishing, advertising and television (D. Croward.67.).