Legal Advice

Legal Advice

Introduction

Supermarkets can be broadly defined as self-service grocery stores offering a range of food and household goods that are organized and displayed according to product category. While supermarkets differ widely in floor size and product selection, they are historically differentiated from “traditional” counter-service grocery stores. They are differentiated also from the more recently developed retail forms of hypermarkets and superstores (Gielens & Dekimpe, 2009). Whereas retail theory works with specific definitions of supermarkets, hypermarkets, and superstores based largely on shop size and stock, there is in practice a continuum between these retail forms and in everyday discourse supermarket remains the generic term.

Although now the dominant form of grocery and household goods retailing in Western and other affluent nations (and increasingly evident in developing economies), supermarkets are a relatively recent phenomenon when compared with other shopping environments such as arcades and department stores. The origin of the supermarket is generally traced to the 1930s, and its status as a retail innovation lay in its contrast to the counter-service grocery store. The grocery store has been seen as a product of the so-called retail revolution of the nineteenth century—particularly in Britain—which was characterized by the consolidation of the retail shop as the site of consumption at the expense of markets, itinerant traders, and specialist producer-retailers (Deutsch, 2006). Although the emergence of the counter-service grocery store was in fact a gradual rather than a revolutionary process, its presence was certainly bolstered in the mid- to late-nineteenth century by the rapid development of manufactured and nationally distributed products; by the packaging, branding, and price-marking of goods; and by the rise of retail chains that operated or franchised large numbers of stores under one company banner. This substantially reshaped grocery retailing, and the interaction between customer and a professional grocer remained a key element of everyday shopping in countries such Britain, Canada, Australia, and, to a much lesser extent, the United States until the mid-twentieth century.

Discussion

Publix Super Markets

Publix Super Markets was founded long back in the year of 1930. This super store is now ranked as the United States largest and fastest growing employee owned super market across the country. A brief introduction about Publix super stores can be that it is head quartered in the state of Florida with its operating stores in the states of Georgia, South Carolina, Tennessee and Alabama. A Publix super store was founded by George W Jenkins in Winter Haven, Florida. This was the reason that the oldest branch of Publix Super Store turned out to be its head quarter or main operating branch of all the Publix Super stores. Publix is known for its philosophy of over delighting the customers and it guarantees that it will never disappoint a customer knowingly as they work behind this thinking that there customer is legendry in the whole industry (Publix, 2012).

Publix Mission

At Publix their mission is to be the premier quality food retailer in the world. To get this mission working on the staff at Publix commit their self passionately focusing on the customer value. At Publix they have a philosophy of Intolerant of ...