LEADERSHIP COMMUNICATION AT ENRON CORPORATION

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Abstract

The competition among the organizations is become high. Every organization wants to be a market leader, but only outclass organizations can achieve that. The success factors behind the outclass organizations are many but leadership communication is also playing an important role in this. Leaders of successful organizations are those who have efficient and effective communication with their subordinates. Employees are the human asset of any organization. The productive the employees are the healthier the organization. If their issues (job related issues) are resolved timely by their leaders their morale will be high, and they will put more efforts and devotions by their side. Employees' issues can easily be solved by the leader, but it can only be happen with effective communication between them. The Research paper aims to discuss the importance of leadership communication in the organization. The research paper highlighted the failure of leadership communication at Enron Corporation. Leadership communication related researches and articles also discussed in the research paper.

Thesis statement3

Introduction3

Overview of Enron Corporation4

Case Studies5

Learning from the concept of leadership communication8

learning from the Enron Corporation after applying the Concept9

Conclusion10

References12

Leadership communication at Enron Corporation

Thesis statement

Leadership communication is a way of transmitting the messages of leaders( regarding values and culture of the organization) that are very important to stakeholders of the company.

Introduction

Leadership is a position in which a person can easily influence a group of people and encourage or motivate them to achieve the goals and objectives. Communication is a process by which the information can be shared or transferred between two or more persons (sender and receiver). Leadership can be at its best with the help of effective communication. Leaders can influence, motivate, direct, encourage and inspire team members or subordinates through effective communication (Froschheiser, n.d.).

Nowadays, the competition between the organizations is very high. If any organization wants to stay in a global market competition, and to be a market leader, then it can only be possible by having effective leadership communication within the company. Effective leadership communication within the organization will lead to more productive, motivated and hardworking employees. Communication is the most important factor that contributes in the success of any organization. Every organization has its own long-term goals and objectives that can only be achievable with excellent communication system within the organization. Proper Communication channel within the company helps employees and Managers to work efficiently. An effective communication within the company reveals that employees within the company have a good access of accurate information on time that makes them more motivated and hardworking. Organizational Communication process may include leadership communication, technical communication or IT communication, employees' communication within the organization (Rajhans, 2012).

Leader is the one who can direct, guide, motivate, encourage and influence others in an organization. Communication is a medium through which one person can send his/her message to the other person either verbally or non- verbally. A leader is the one who has a responsibility to clear mission, vision, strategy, values and objectives of the company ...