The method of people recognition has change with the advent of modern technologies. William Arruda a person, who is delivering speeches to executive for promotional activities and to solve various business problems. This paper will review what compel companies to hire William Arruda for their promotional campaign and to solve business problems is his leadership ability. This makes him different from common employee of the company, however, companies who lacks leader will not be able to sustain the life of the organization. It is assumed that companies who hire William are in need ...