Leadership



Mini Case Analysis- Leadership

Introduction to Case

Ann M. Fudge is the Former Chairman and Chief Executive Officer of Young & Rubicam Brands, a global marketing communications network. Prior to joining Young & Rubicam, Ms. Fudge worked at General Mills and at General Foods, where she served in a number of positions including president of Kraft General Foods, Maxwell House Coffee Company and president of Kraft's Beverages, Desserts and Post Divisions. Ms. Fudge is a director of Novartis AG, the Gates Foundation and the Rockefeller Foundation and is on the board of overseers of Harvard University (Business Week, 2006). This case relates ...