LEADERS AND THEIR CONTEXT

Organization Analysis

Organization Analysis

Introduction

Analyzing organization is the process of assessing the organizations systems, functionality and capacity so as to increase the organization's performance, efficiency and overall output. This is done by using various theories and models whose aim is to understand the structure of the organization, technology and behavioral relationships (Bate, Khan, & Pye, 2000, pp.197). This should be a periodic and detailed activity, that assists the organization's management to identify any inefficiency or problems that may have risen and have not been dealt with the management will then come up with strategies to deal with them.

The Company

Compulyzed Telecommunications is a telecommunications company dealing with telephone, cabling, and internet provision services for both home and corporate clients. Compulyzed Telecommunications had an increase of 1.7% operating profit in the fiscal year 2011 as compared to the previous year this was about $40 million. Net profit during the year amounted to $26 million which was a 36% increase as compared to 2010. This increase in profits was mostly due to its improvement in their customer service department and the company's speedy response teams that have increased their customer loyalty and accorded them good recommendations from their current customers to their friends and colleagues. This in turn, increased their sales and market coverage.

Compulyzed Telecommunications has a competitive advantage as it has a stronger brand than the other players in the industry. To make their brand get differentiated by their customers, they have had to use marketing strategies that are intelligent and this has been one of their key successes. They have embraced social networking sites and online marketing to increase their brand prevalence, with social media they are able to tap into the online conversations to receive comments and feedback from their customers in regards to their products or services. Planning of the company's marketing and sales strategies will be dependent on this information, plus also improving their products so that they can suit their target customers.

Employee retention has been a significant problem at Compulyzed Telecommunications which negatively impact the company's employee morale, their productivity and the service provision to the customers. The company needs to know and understand that the needs of one employee are not necessarily the needs of the other employee, as they are all diverse in their nature. The continuous exit of the company's employees resulted in catastrophe in their planning, and this leads to company targets not been reached. If not curbed, this trend will have serious negative effects for the company and their current profitable trend may not sustain.

Discussion

Organizational Analysis Models

To successfully perform an organization analysis, there are a few techniques one can use and the primary one is modeling. Models can be used to experiment the various variables that a manager can use to achieve the results desired. Organizational analysis models will typically be focused on the structure, behavior and technology used in the organization (Milton & Raviv, 2002, pp.852). There are four models for analyzing an organization namely Rational Model, Natural System Model, ...