Launching Ready to Eat Cereals by Kelloggs in UK

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CHAPTER 1: INTRODUCTION

Background

The explanatory background of this dissertation is to have an examination on launching ready to eat cereals by Kellogg's in UK. There have been different advancements and approaches within the consideration of having a systematic marketing and branding plan for Kellogg's for the company needs an attainment of purposes and objectives both for an essential cause but for a more successful consideration in performing things, it was more resourceful to know about the facilitations and basic things which the entire company was based upon in the first place. There are different countries within which strategies work in a different manner for instance if Kellogg's is operating within the regions of Asia and UK at the same time, there will be multiple different scenarios to take into account and other deliberations which require major attention and highlight for that matter.

Background of case company

Introduction goes through with the basic company profile that is well informative through the times when it actually started and became a corporation eventually. This signifies the highlighting facts and marketing endeavours at the same time referring to launching ready to eat cereals by Kellogg's in UK. It then explains the situation analysis and different operational companies that they work within in a positive manner to explain a lot of different things about their facilities as well as the demands that are to be fulfilled and known about in a positive manner.

Kellogg Company profile

Kellogg is an international food and product Service Company and a multinational brand to provide manufacturing and supplying of different elements that are considered in a manner of facilitation as breakfast items and things one can purchase for quick meals. Headquarter of the Kellogg company is located in Battle Creek, Michigan, United States. It is famous not only for the breakfast items but for multiple other food associations and convenience products such as cookies, toasters, crackers, cereal bars, frozen waffles, vegetarian foods, snacks which are fruit flavoured and different types of pastries as well.

There are several brand names Kellogg is associated as well considering the marketing strategies and endorsements that it facilitates and associates with. Here are some of the brands that the company is working with; Corn Flakes, Pop-Tarts, Eggo, Keebler, Cheez-It, Rice Krispies, Nutri-Grain, Bear Naked, Famous Amos, Special K, All-Bran, Club Crackers, Yogo Bits and Kashi. The products which are produced with the name of Kellogg are produced within 18 countries including national and international ones which are affiliated equally with their considerations and moderations of working equipments and company materials. The marketing and supply of such detailing is carried out within the regions of 180 countries that are different from one another in the entire cultural, competitive, social and economic manner for the cause.

In order to carry out detailed and well exhibited content referring to launching ready to eat cereals by Kellogg's in UK, the company's profile has to be kept into notification and observation in the first place ...