Launch of an Australian Brand in Asian Market

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Launch of an Australian Brand in Asian Market

Red Bull Energy Drink

Red Bull is rich in in sparkling juice of apple, power of the organic aromatic plant, flavouring of cola from authentic spices and there are no artificial flavours involved in it. The local energy drink of Australia with the name of Red Bull has an irreplaceable assortment of Guarana from the Amazon. However, on the other hand, Red Bull does not include sugar, caffeine, glucose, coffee, syrup of corn, taurine or several of the artificial ingredients that are predominantly found in numerous available colas, as well as energy drinks. The energy has a thrilling taste that is brain boosting, which is a whole party in just one bottle. This truly universal blend of different ingredients styles Red Bull as one of the perfect herbal energy drink for the youth of Asia.

The brand's success comes from its creativity and ability to target specific niches and market segments to position a new product. The energy drink Red Bull provides a remarkable vitality without enduring any negative side effects that are associated with the rest of the energy drinks specially energy drinks that are made of sugar and caffeine. The powerful and unique, organic herbal energy drink Red Bull, is the right energy drink for you the youth of Asia, whether one had a though day in the holidays, gift shopping or even to help retrieval after celebrations, the energy drink Red Bull is the right choice (www.redbull.com).

Market Analysis of Australian Product

The business of Energy drinks is at its peak. A number of players have entered into this market ranging from multinational chains. Energy drinks in the Asia are the fastest growing business. The credit of Red Bull's success goes to the projection of its owners. Red Bull has positioned itself as an upscale brand. The company has differentiated itself by providing not only an energy drink but a rich experience. The rich experience has proved itself to be the selling point of the company. With this positioning, the company targeted young students. The company also targeted different social groups who would appreciate the idea of buying energy drink and spending time with their friends (www.redbull.com).

Steady Growth in the Asian Market for Energy Drinks

The brand's success it mainly originated from its creativity and ability to target specific niches and market segments to position a new product. The product has continued to solidify its focus on the profitable energy drink market through packaging and marketing innovation, specifically focusing on what it sees as “personality” niches within the category's consumer demographic in the Asia market. The market for the energy drinks in the Asia witnessed a steady progress in the preceding years. Despite the fact the year 2009 was very much affected due to the economic recession, even then there is potential growth in the market. Although, there are a number of competitors in the market of Asia for energy drink, even than the ample ...