Lack of Communication Affecting Morale during Organizational Transition

Lack of Communication Affecting Morale during Organizational Transition

Introduction

Organizations have faced significant changes in the environment of the business with the changes in information technology, highly competitive firms in the industry and more focus on quality and customer services. It has been observed that change will remain a dilemma in how to cope with challenges that are often mutually exclusive: a challenge to assure high organizational change performance and a challenge to sustain organizational social integrity. However, in order to minimize the consequences, some approaches should be adopted to survive in the world of business. Change is constant but organization which lacks communication faces grater difficulties and resistance.

Case: Castlefort Securities

Problem Identification

The first case at hand, presents us with myriad of issues facing the company. The first major problem is the lack of communication within the company. The targets for a client representative are not communicated properly. Other thing that is problematic is the behavior of the top management. The management has turned a deaf year to the cries of the sales personnel, which has triggered a negative feeling and job insecurity among the employees of the Castlefort Insurance Company. There is another problem, i.e. the operations are not streamlined within the insurance company. This is the prime reason, in my view, which has hampered the progress of the company as compared to its competitors.

Analysis

It seems that the company is working without any mission and has no direction. The employees are unaware about where they are leading. Improper decision making has also played a vital role in the prevalence of the current problems. Every one of the employees pretends to be the leader in his right. Thus the hierarchy is not well-defined.

The authoritative nature of leadership has brought a bad name to the company. This is a very conservative approach, in which employees are neglected their rights to show their concerns about the ongoing malpractices. This is what the Castlefort is facing right now.

It is the historical fact that communication is the life blood of an organization. Same goes true for the insurance company, Castlefort. Lack of communication has resulted in the mismanagement of operations. The sales personnel and client representatives are unaware of their projected targets. The situations described in the above questions are symptoms of poor internal communication policy in an organization. To get heated messages and relevant information reach the right people, communication must flow in all directions, not just in the traditional "top down", i.e. management workers. We need to messages also come in the opposite direction (from bottom to top) as well as facilitating horizontal exchange among departments, groups and employees.

All company members must have sufficient information related to their functions (what to do and why), her job (conditions, obligations and rights) and the organization itself. This will avoid the uncertainty, rumors and loss of orientation, typical factors that undermine productivity.

Properly channel the information through a formal channel at the right time is particularly important in companies facing ...