L03 and L04

L03 and L04

L03 and L04

Executive Summary

Being new in a Bottled Water Industry, we are looking forward to launch newly product that will cater wide market segment. We have prepared feasibility report to pitch newly launched product to the Dragons Dews and convince them to invest in our new product launch. Our new product is a 'Green Coconut Juice', because it will be purely made from natural coconut extracts. Since the organic materials are readily available in our country, we have determined to offer the product in a home-grown way. Green Coconut Juice is a type of soft drink that will provide the customers with refreshing and processed green coconut juice in bottles. To market the product, we have decided to promote three product lines. It will be launched in the market at 250ml, 500ml and 1lt bottle. Price is reasonably priced and cost-effective for local people to easily afford it. We will follow the 'Target Costing Price Method' and get a competitive edge as this is the newly launched product in the market.

Situational Analysis

To provide the client with a new fruity taste depending upon marketing study and preferences of the client, we are determined to bring in 'Green Coconut Juice' in the market. Our target market region is Bangladesh; next we will cater India and Pakistan. For the target marketplace, our customers characteristically are in the income range of 50,000 tk for every year. Rivalry for our immediate marketplace is a group of five firms almost similar to our business. Just one of these firms, Pran soft drink, has an attention in advertising itself. We think we are in level two in the group of rivals, after Pran.

Marketing Objectives

The marketing goals of the business for the newly launch product are as follows.

Launch new coconut drink in the market.

Expand marketplace for original product.

Penetrate novel areas for the business

Bundling of one item with another

Raise numeral of clientele by 5 percent every month

Sell around 4000 drinks per day in the starting year (Coen, 2009).

Marketing Strategy

Our marketing approach is based upon turning out to be the prospective alternative for customers in the bottled marketplace. Our selling approach is based upon better-quality in the following parts:

Product excellence

Pricing strategy of the Product

Superior testing

Product Accessibility

Product Description

'Green Coconut Juice' is a drink that will cater diverse customer base. Its emerald green colour will energize its users and gives them soothing effect after drinking it water. This is a unique feature of the newly drink in the present marketplace. It will be processed and delivered in glass containers of expedient sizes of 250 ml, 500 ml and 1 litre. It will be very much energizing and give supportive function to the ill and health conscious clients. Our target marketplace is very huge with diverse divisions in it. Our projected sale volumes are extremely high. The development expense is tk.2.5 million approximately.

Product Side View

Name: Green Coconut Juice

Kind: Green Coconut Drink

Made from: Organic and home grown green coconut water, Sugar, mineral salts, Vitamin C and no artificial ingredient ...