L. L. Bean Company

Implications of Management at L. L. Bean Company

Company Overview

L. L. Bean is U. S. Based Company that deals with mail orders, online shopping and retail business. Leon Leonwood Bean founded it I n1912. It manufactures clothes and other outdoor leisure equipments in the market. Bean was eager fishermen and a hunter. He recognized a specific market for consumers like him. He separated a segment who craves for acquiring quality products to combat the harsh and extreme weather conditions in the United States on hunting and fishing expeditions. He put forward his own needs to identify the needs of this segment.

Today it operates throughout the world projecting their mailed catalogues to more than 60 countries. It has a unique point of selling via its distribution of products. It enhanced its centre for order fulfillment to manage more orders efficiently at Freeport, Maine. In 2011, it became the only outdoor apparel, and recreational business to entertain the customers in U.S. and Canada with free shipment.

Products/services in relation to Reward and Compensation Programs

In times of recession the responsibility to retain the employees becomes double for the organizations. The role of HR department is imperative. They have to align strategic framework of the company with the total reward system. L. L. Beans is using its reward system to maximize the performance of the employees. The company understands the significance of employees' commitment since it drives out the success of the company (Jackson et.al, 2011).

L.L. Bean has maintained its commitment to its workforce by rendering its own products and services that improve the total compensation for the entire workforce. It is a great idea to enable the employees buy the company's products and services. It casts highly positive impression on the customers and building their loyalty. Say there are 12,000 employees with established commitment to the company's products and services. It implies that there are 12,000 people/ workers projecting some positive feedback to their circles like family, friends and other community essentials. It tends to spread an effective response and persuasive message to a large number of people in a bit strategic manner. The benefits also include in-store discount coupons, on-site fitness facility, permission to use outdoor equipments like tents, canoes etc. The inclusion of outdoor days of adventure has proved to be quite effective in bringing the attention of the entire workforce on the first hand experience and values at L. L. Bean (Stampfl & Hirschman, 2011).

Traditional and non-Traditional Rewards

The company also provides employees with both traditional and non-traditional rewards and compensation that yields a variety of outcomes. At L. L. Bean, total reward outcomes are strategic in their nature. It has appeared to be an offshoot of issues and concerns within the company. Instead of relying totally on customer service approval, it relies on maximizing sales together with customer satisfaction. It has involved its employees to reciprocate the level of satisfaction they can gain at the company. Their employees' feedback is the key to their expansion ...