Kudler Fine Food's Marketing Research

Kudler Fine Food's Marketing Research

Introduction

Kudler Fine Foods is a domestic upscale specialty food outlet situated in San Diego, California. The business is expanded to three additional locations, which include Encinitas, Del Mar, and La Jolla. Every outlet comprised of 16,000 feet of retail space in stylish and trendy center. The food stocked in the outlets is of high quality that is made domestically and imported internationally, as well. Each outlet contains fresh dairy, deli, baked goods, and seafood, and meats. “Kathy Kudler”, the proprietor of the company commenced initial outlet in 1998. The second and third outlets were commenced in 2000 and 2003 respectively (Wasley, 2008).

Figure 1: Kudler Fine Foods

Source: (Pate, 2010).

Discussion

Importance of Marketing Research in the Development of Kudler Fine Food's Marketing Strategy

Kudler Fine Food develops marketing strategies and tactics as an important factor in its business success and growth. In the coming one year, Kudler Fine Foods intends to boost their consumer faithfulness through providing services with additional high-margin, sustaining the better perceptive of their customers purchase behaviors, and offering more proficient operations as compared to current businesses. They will achieve this by their traders and contractors of their beverages and foods. They would work in partnership and through purchasing bigger quantities for superior markdowns. They imperative factor of Kudler's victory will be regarding establishing a profitable and long-term customer base. Faithful customers are typically more advantageous because of repeated visits and are frequently protected from marketing attempts of competitors (Pate, 2010).

Tactics and Strategies

Devising marketing tactics and strategies are significant when devising and “integrated marketing communication (IMC).” In order to devise a plan for IMC, the firm should assure that all marketing strategies line up with the mission statement of the company. In a business of gourmet foods, it is more imperative to have superior quality-standard of customer service and foods rather than it is to stumpy prices. Kudler should continue to focus on this factor every time when devising new strategies and tactic as not to give in to the stresses of other discount stores. For instance, our relatives owned unique high-quality shoes store in Southern California. It was operated by three members with three different styles of management. Finally, because one owner out of three not lining up himself to their business objective and attempting to contend with discount outlets the shoes store collapsed. In perception, the management people must have firmly stayed ...